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Own It – Branding Workshop with Lace Brick Design

Branding can be an elusive unicorn. Own It is a workshop that will allow you to create and implement a strong brand. We will work our way through individually-based exercises as we hone in on branding your business for success. Concentrating on consistency and positioning, Own It attendees will grow capacity to engage their community in brand recognition and loyalty. Walk away feeling inspired and equipped with skills to establish and evolve your unique brand.

Find out more and get your ticket over on Eventbrite!

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Wholesale for Your Etsy Items

In this workshop, we’ll explore the fundamentals of wholesaling your handmade products to retailers with Nicole Bracey, a long-time Etsy seller and store-front owner. Covering the basics of brand identity, regulations, packagaing and shipping, you’ll also learn the ins and outs of linesheets, order forms, and invoices.

You’ll also learn how to determine your wholesale & retail prices, the “golden rule” of wholesale pricing, setting minimum order quantities, and when to start charging GST.

Find out more and get your ticket over on Eventbrite!

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Market Tips for Etsy Sellers

Bringing your Etsy shop from an online store front to a real-world market can be tricky business, but we’re here to help you navigate the ins and outs of getting in touch with your local customer base.

Join Jillian Logee for tips on how to apply for markets, tips on finding the right markets for your business, stocking your table or booth, how to build an effective display, and much more. Jillian is a professional photographer with 10 years of experience in the market scene. From her early days at local art markets to now being the co-organizer of one of the biggest markets in Calgary, Jillian has seen both sides of the market-life coin.

Tickets available over on Eventbrite.

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Work it Wednesday!

Are you needing a little more help setting up your Etsy shop? Drop by for Work it Wednesday with the Team Etsy Calgary leaders and work alongside your peers to get your shop up-and-running or even just give it a tune up.

This drop-in session will give you an opportunity to ask questions, get tips, all while enjoying the fabulous atmosphere of Rosso Coffee Roasters. We’re here to help!

The tickets to this event are free, but please show your support for Rosso Coffee Roasters by purchasing a drink or a snack. Since space is limited, please only grab a ticket if you are sure you will be able to attend. If you’ve bought a ticket and can no longer make it, please send us an email at etsycalgary@gmail.com so we can open up your ticket to someone else.

Let’s get those shops polished! Grab your ticket over on Eventbrite.

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Workshop: Logos & Graphic Design for Etsy Sellers – Tickets Available Now!

Etsy Calgary - Logo Workshop

Great companies have great logos, but graphic design can be a tricky thing to navigate without any formal training. Thankfully, extraordinary graphic designer Becky Warren is here to help!

In this session, participants will learn some of the hallmarks of designing logos, as well as how to use graphic design to support your brand, through business cards, websites, and social media platforms. This will be an invaluable lesson on how to build a professional looking brand that suits you and your product!

To get the most of this presentation, start your shop prior to the workshop! Visit Etsy’s Promotions micro site and enter the code MakerCities and you will receive 20 free listings when your Etsy shop is opened. Your shop must be new to redeem this code. Don’t worry about making your shop perfect – you can keep your store in “Draft” mode until the workshop. All you need is your shop name picked out to redeem the promo code!

Get your tickets over on Eventbrite!

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“Product Photography for Etsy Sellers” Workshop – Tickets on Sale Now!

Etsy Calgary - Photo Dates Announcementw

The key to selling products online is great photography. When a customer doesn’t have the benefit of picking your product up in their hands to get an up-close look at an item, the photographs need to be able to answer all their questions faithfully and acurrately.

Led by photographer and local Etsy seller Jillian Logee and sponsored by The Camera Store, this two-hour course will go over guidelines for Etsy shop photographs and how to make the most of those 5 photo slots per listing. We’ll cover styling your product photos, using various forms of lighting, and tips for making sure your photos are as accurate as possible.

To get the most out of the workshop, we recommend bringing the following:

– 3 to 5 of your own products or stand-in props
– a digital camera (a smartphone, point-and-shoot, or DSLR camera)
– a notebook

Get your tickets over on Eventbrite!

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