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Vendor Introductions: Part Sixteen

Today’s vendor introductions are staring out with Stephanie and Chelsea of Stevie and Bean Paperie.

1. What do you make/sell?

Our products range from table numbers, place cards, vow journals, coffee sleeves, prints, banners, envelope seals and accessories to complete wedding invitation suites.

2. Why do you make/sell it? What inspires your work?

We love stationery, and have a passion for weddings! We are inspired by every bride and groom’s individual love story.

3. Is there anything you’d like to tell others about what you do?

We design complete wedding stationery suites, and custom designs upon request.

You can find Stevie and Bean Paperie here:

Facebook: https://www.facebook.com/stevieandbeanpaperie

Instagram: @stevieandbean

Pinterest: https://www.pinterest.com/stevieandbean/

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Next up is Summer of The Art of Summer Breeze.

1. What do you make/sell?

I make wonderfully colourful abstract-realist paintings featuring nature and the wonders that surround us. If I had one word to describe my art it would be “colourful”; I love colour and the emotions it can inspire.  I strive to make eye-catching out of the ordinary pieces that can brighten any space and encourage a state of wonder. My work is available as originals, prints, greeting cards and magnets.

2. Why do you make/sell it? What inspires your work?

When I look at nature I not only see the beauty of its surface, but more importantly I see the overlooked beauty of the shapes and lines and colours that when added together, create scenes of whimsy. I started drawing at the age of 2, often sitting next to my dad with a blank stack of printer paper as he graded exams. My mom has told me that even at such a young age, not only was I prematurely holding my drawing implements correctly, but that it was evident in my artistic vigor and determination that I had something to say. Creating and playing with art has always been something that I’ve HAD to do, something that when I’ve not been able to spend time on I’ve felt lost and I would continue to create art whether or not anyone else was interested.

3. Is there anything you’d like to tell others about what you do?

Apart from my traditional art experience I also have a strong digital art background which has brought new life to my work. As a working artist I never like to rule anything out, all the while looking for new ways of expressing myself artistically. This “job” has been a whirlwind of sorts, lots of ups and downs, but with every down the ups have gotten bigger. I am still so elated with the fact that I can make a living as an artist, and it still puts such a smile on my face when I see the looks on people’s faces when they ask “…and what do you do for a living” and I respond, “I’m a full-time artist!”

You can find The Art of Summer Breeze here:

Facebook: https://www.facebook.com/theartofsummerbreeze

Twitter: @summerbreezeart

Instagram: @summerbreeze_art

Website: http://www.summerbreeze.ca

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Finally, we have Terri of Lucky Wall Art.

1. What do you make/sell?

My shop specializes in whimsical animal prints that are reminiscent of vintage portraits. As a mother of two girls, educated in art and design, I noticed how difficult it was to find realistic animal portraits for my girls’ rooms. This is when Lucky Wall (Etsy: LuckyWallArt) was born, specializing in canvas and watercolour prints of my original oil paintings.

2. Why do you make/sell it? What inspires your work?

I am very much inspired my nature. I recently went hiking with my husband and two girls when a black bear poked his head out from a bush beside us. If it wasn’t for my sheer panic, my camera would have captured the perfect picture of this adorable animal. I paint animals, and a black bear may just be the next animal I paint!

3. Is there anything you’d like to tell others about what you do?

My work strives to be playful and fun while demonstrating a high level of technical skill and an attention to detail. Deliberately gender-neutral, the animals and the background colours I choose compliment a wide variety of colour schemes and room styles, and the materials I use are high quality, durable and archival.

In addition to canvas and watercolour prints I will be unveiling a series of 2”x2” magnets based on my painted animals.

You can find Lucky Wall Art here:

Website: www.luckywall.ca

Twitter: @Lucky_Wall_Art

Pinterest: @luckywall

Facebook: www.Facebook.com/LuckyWallArt

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Vendor Introductions: Part Fifteen

Starting off introductions today is Lindsay of The Village Hound.

1. What do you make/sell?

I make custom leather dog collars, rope and leather dog leashes as well as dog/cat beds and dog bowl stands from old furniture that I refurbish and design.

2. Why do you make/sell it? What inspires your work?

I grew up in a home with a DIY mother and father. When I wanted a leather name stamped collar for my 170lb Newfoundland dog, I figured why not try my hand at leather working! I enjoyed the learning process, fine tuned my skills and decided to make a small business out of it.

3. Is there anything you’d like to tell others about what you do?

First and foremost I’m a dog lover, so when I create my items I put a lot of care into each and every piece I make.

You can find The Village Hound here:

Instagram: @thevillagehound

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Next we have Lisa of YYC Beeswax.

1. What do you make/sell?

We sell a range of beeswax products and supplies including rolled and solid candles, lip balm, and crafting supplies.

2. Why do you make/sell it? What inspires your work?

In Calgary’s dry climate, it has been a challenge for me to find a lip balm that will stand up well during busy times in the winter. The lip balm I envisioned was soft (so it doesn’t hurt to apply on those days lips are extra dry) and absorbed well in a short period of time (allowing a wind instrument to be played without wiping off the newly applied lip balm). I also wanted to avoid chemical dyes, so I was interested in all natural dyes. Careful consideration was also put into the packaging of our lip balms. As someone who travels a lot, I really appreciate the portability of the mini lip balms. They are great to throw in my instrument case, a backpack for hiking, and more. The larger lip balms are great for everyday use and I usually have a few around including on my nightstand, music stand, and at the computer.

I have always loved the soothing atmosphere created by candlelight. A number of years ago, I volunteered to make candles for a fundraiser and enjoyed it so much, I started sourcing materials for my own projects. Rolled candles are so easy to make and the result is both beautiful and natural. At this point, I was interested in giving solid candles a try and also in helping other people learn how easy it is to make candles for themselves! This is when DIY kits and Make and Take were born. Make and Take is an interactive part of the booth when I’m at events. Anyone who wants to try their hand at making a candle can choose a sheet of wax and set about making their very own candle with guidance as needed. It’s always a delight to watch someone make their first (or hundredth) rolled candle! If there isn’t time to make a candle, kits are available to try at home and beeswax sheets, solid beeswax, and wick are also available. The kits make great gifts! Expanding this concept, I am delighted to offer candle making parties as well. The solid candle line is fairly new and consists of tealight and hand-dipped taper candles. Both types of candles showcase a natural beeswax colour.

3. Is there anything you’d like to tell others about what you do?

Sometimes what’s available doesn’t quite meet your needs. We are delighted to work with you to create a custom product for you. Some examples of customization include wedding favours, feature candles for a particular area in your home, and more!

You can find YYC Beeswax here:

Facebook: https://www.facebook.com/pages/YYC-Beeswax/282051598664115

Twitter: @yycwax

Website: www.yycwax.com

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Next is Parvin of PK Arts and Crafts.

1.What do you make/sell?

I do acrylic painting, on canvas or paper. I do abstract art, or fine art also. I also make paper craft and painting on greeting cards. I sell printed greeting cards (prints of my original painting). I also paint of mugs or wooden panels

2.Why do you make/sell it? What inspires your work?

I had been interested in all kinds of arts from my childhood. My mother herself was an artist in spite of her limited resources. I am highly impressed by the nature and colors around me.

3.Is there anything you’d like to tell others about what you do?

My main project includes abstract acrylic paintings. I also do landscape painting. I love photography and use that to do painting. I have taken part in displaying my art at Caprices Art Show. Two of my paintings were auctioned for a charity to help Nepal earthquake victims.

You can find PK Arts and Crafts here:

Facebook: https://www.facebook.com/pkartsandcrafts?ref=aymt_homepage_panel

Instagram: @pkartsandcrafts

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Next is Sarah of Juniper and Jay Designs.

1. What do you make/sell?

We make and sell handmade and crafted greeting cards, wedding invitations, baby announcements, as well as individually made and hand knitted items, we have a number of hats and headbands but are looking at expanding to sweaters.

2. Why do you make/sell it? What inspires your work?

I make and sell these things because I love them. I made my wedding invitations when I got married and loved how they turned out. I wanted someone else to love how much love and attention their invitations received. The same when I had my babies, I wanted to make my own announcements, because I loved and preferred the way they looked over the store purchased ones. The knitted items were for my kids. I’ve knitted since I was little, so when I had my kids I made them hats that they couldn’t take off. And as my oldest got older she now has a say in how the hats look and turn out. She wants a princess hat? She gets a princess hat. She wants a doggy hat? She gets a doggy hat. My family have been and continue to be what inspire my work. Everything I make is typically made with someone in mind, or from an idea or conversation I’ve had with them. Each piece is a crafted expression of love.

3. Is there anything you’d like to tell others about what you do?

People take one look at my cards and believe it’s easy or they can do it. Well they probably can, but there’s so much more to what I’m doing with all my cards. It’s colour choices, it sizing, it’s placement. You aren’t able to just throw pieces of paper together, stamp it and call it a card. There has to have a feel, a mood, and certain tone to make everything work together. More importantly, I’m still learning. I take every opportunity I’m given to learn about what I’m doing with cards, invitations, announcements and knitting and how I can improve upon the skills I already have. I also like to think I’m a very customizable shop. I am so willing to make things just to people’s liking. Didn’t I mention I usually have someone in mind when I’m creating?

You can find Juniper and Jay Designs here:

Facebook: Facebook.com/juniperandjaydesigns

Website: juniperandjaydesigns.com

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Finally for today we have Saveria of Jewelry by Saveria.

1. What do you make/sell?

I sell jewelry that I make in my home studio. I use mostly sterling silver and natural gemstones. Just recently ive been working on a new line of copper and enamel piece that I’m very excited to showcase at the Etsy: Made in Canada Market!

2. Why do you make/sell it?

What inspires your work? I love making jewelry, I grew up with a dad thats a goldsmith so I have always been interested in jewelry making from a young age. Ive learned so much from him over the years. Jewelry will always be a part of my life, the whole process of making it and then seeing the final product is so satisfying for me. Im inspired by everything around us – nature, simple geometrics, and often the materials im using.

3. Is there anything you’d like to tell others about what you do?

I make my jewelry from start to finish, everything is handmade; I do my own casting, polishing and stone setting. I love working with clients and making custom pieces so I’m always happy to hear your ideas!

You can find Jewelry by Saveria here:

Instagram: @jewelrybysaveria

Facebook: https://www.facebook.com/jewellerybysaveria

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Vendor Introductions: Part Fourteen

Starting off today’s vendor introductions is Becky of Becky Warren Design.

1. What do you make/sell?

Becky Warren Design creates whimsical animal themed greeting cards, stationery and art prints all originally hand drawn by Becky. We also create block printed home decor items.

2. Why do you make/sell it? What inspires your work?

I create drawings that are relatable to people from all walks of life, and strive to make pieces that connect people to each other. I believe that laughter is the best medicine , and that a love for animals is something people bond very deeply on. That a simple card can make such a difference in someone’s day.

3. Is there anything you’d like to tell others about what you do?

I love to do pet portraits! I have an adorable 10 month old Rottweiler that I love to talk about, let’s talk about pets!

You can find Becky Warren Design here:

Instagram: @beckywarren_draws

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Next we have Jenny of Hop & Flop.

1. What do you make/sell?

I make and sell illustrated paper goods such as art prints and greeting cards as well as some knit and crochet accessories.

2. Why do you make/sell it? What inspires your work?

It was after making custom holiday cards for family and friends that I realized it was the passion of hand crafting that gave me the stepping stone to continue with it. The idea of hand crafting whether with knits or drawings, is inspired by natural patterns and animals that I love. It brings a joy to me to see others smile when they get a card or accessory from me because I enjoy every minute learning a new technique or just creating something from scratch.

3. Is there anything you’d like to tell others about what you do?

I do everything on my own and during my own time after my day job. It’s important to me to create fresh new things by learning or practicing techniques and I’ve fallen in love with block printing and hope to expand the materials and equipment I use.

You can find Hop & Flop here:

Instagram: @hopnflop

Twitter: @hopnflop

Facebook: www.facebook.com/hopnflop

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Next we have Kaitlyn of Pink Chicken Creatons.

1. What do you make/sell?

I make hand-blended chalk paint created from recycled paint and my own compound. With my paint I then upcycle both furniture and decor items in a shabby chic style. I also sell clothing I’ve hand painted with unique designs.

As well, through my shop, I sell vintage items! Anything from unique vintage clothing to china and toys.

2. Why do you make/sell it? What inspires your work?

With my hand painted clothing I really enjoy creating the designs and adding colour to something that was once plain and boring! It’s very similar to why I make my chalk paint. I wanted my colours to be unique and striking, while using recycled materials. I’m all about taking something that is discarded or or unwanted and making it into something new and exciting.

My vintage items are finds from my travels that were just too good to pass up. I love finding unique items and connecting them to people who will cherish them!

3. Is there anything you’d like to tell others about what you do?

I’d like to say thank you first! Then I’d love to tell them to think of my items as an extension of recycling! Feel free to get creative with things you see, personalize your world! 🙂

You can find Pink Chicken Creations here:

Facebook: https://www.facebook.com/PinkChickenCreations

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Next we have Katie of Billie Boone Vintage.

1. What do you make/sell?

Billie Boone Vintage is a focused mix of vintage, much of it cottage-inspired Nordic/Scandinavian pieces as well as Canadiana. Our pieces are quality, usually hand-made, and are a mix of housewares, home decor, art and accessories.

2. Why do you make/sell it? What inspires your work?

I love selling vintage because people always have a story for me or a special way of relating to pieces. People really seem to connect with them – whether their grandmother had this exact blanket or they remembering growing up with these dishes in their home. I also love the idea of giving something beautiful a second chance in a new home. I’m inspired by minimalist interior design, calming neutrals and natural textures.

3. Is there anything you’d like to tell others about what you do?

One of the most unexpected joys I’ve found in what I do is meeting new people and finding out how what they’re drawn to. I’m new to selling vintage and I’m surprised by how kind everyone in the Etsy community has been so far!

You can find Billie Boone Vintage here:

Facebook: https://www.facebook.com/Billie-Boone-Vintage-271150526382998

Instagram: @Billieboonevntg

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Finally for today we have Kristina of Joy of Little Creations.

1.What do you make/sell?

Joy of Little Creations offers a variety of handmade paper goods and home decor. Such as cards, post-it note holders, trinket boxes, coasters, dreamcatchers with crystals and Sari ribbon, mixed media art, and more !

2. Why do you make/sell it? What inspires your work?

I originally started Joy of Little Creations with just cards. I wanted to offer a more personable option to the $10 plain generic cards being bought from stores. Then my mind started racing with lots of other ideas and now I create a wide range of items ! Most of which are one of a kinds !

3. Is there anything you’d like to tell others about what you do?

I’ve always enjoyed doing arts and crafts. In school I couldn’t wait for art and home ec class (sewing) ! Now that I’m at home with Makena, I enjoy doing diy projects to decorate our house.
However, Joy of Little Creations started when I was pregnant and opened a year after Makena was born. I’m able to create on a daily basis, share my creations with everyone, and best of all, I get to watch my daughter grow up ! A hobby turned business and it’s just another creative outlet for me!

You can find Joy of Little Creations here:

Pinterest: www.Pinterest.com/joylilcreations

Facebook: www.facebook.com/joyoflittlecreations

Instagram: @joyoflittlecreations

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Vendor Introductions: Part Twelve

First up for today’s Vendor Introductions we have Kalen of Mini Bytes.

1. What do you make/sell?

I make cute crocheted critters, including little pincushions, teddy bears, and crocheted home decor. I’ve just recently expanded into making wedding favours, and I’ve also been known to make custom mobiles for nurseries. I love custom orders and trying new things.

2. Why do you make/sell it? What inspires your work?

For me crafting is a way for me to express myself & create. I love making things with my hands, and it is a nice change from my dayjob as a web programmer where I stare at computer screens all day. I’m obsessed with the tiny details, the small stitches, the vivid colors, and crafts that are slowly dying away or aren’t done anymore.

3. Is there anything you’d like to tell others about what you do?

I constantly have ideas for what I’m going to make next, if only crafting could pay the bills full-time! 😉 I love supporting the handmade movement, I think it’s great that so many talented people are going to be under one roof on September 26th! Looking forward to seeing everyone!

You can find Mini Bytes here:

Instagram: @minibytes

Facebook: www.facebook.com/minibytes

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Next we have Tracey of Tracey Cameron Creative.

1. What do you make/sell?

I create art for the modern naturalist looking to inject a little colour, pattern and optimism into their lives. My art includes fabric sculptures, art pillows and watercolour paintings.

2. Why do you make/sell it? What inspires your work?

For me there is nothing more fascinating than nature, I love to study observe and than recreate that joy and wonder that I feel. The goal of my work is to help people connect to, and lift their spirits with artwork that inspires wonder. We get so wrapped up in the familiar that we forget all the amazing details that surround us, I want my work to help people see the magnificence in the everyday.

3. Is there anything you’d like to tell others about what you do?

Creation has always been part of my life. My Grandmother was a quilter and crocheter, my mother is a seamstress and decorator, and my dad is a builder. My family is always creating something and I grew up with that maker mentality being a strong part of my everyday.

You can find Tracey Cameron Creative here:

Facebook: https://www.facebook.com/TraceyCameronCreative

Pinterest: https://www.pinterest.com/traceycameron/

Instagram: @traceycameroncreative

Website: www.traceycameroncreative.ca

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Next up is Nicole of Salt Water Tea.

1. What do you make/sell?

I hand-make crystal jewelry, mala prayer beads and crystal infused candles.

2. Why do you make/sell it? What inspires your work?

I’m inspired by nature and the beautiful shapes and coloured offered to us in the form of gemstones. I’m a trained artist with a degree from the Alberta College of Art + Design in drawing, but transitioned to jewelry in 2014 and fell in love with the craft. I make my work because it makes my happy – I absolutely love the process of designing, making and selling.

3. Is there anything you’d like to tell others about what you do?

Salt Water Tea is a one-woman show – everything is hand made in my home! I love doing custom pieces, bridal jewelry, bridesmaid gifts and custom mala necklaces.

You can find Salt Water Tea here:

Instagram: @saltwaterteajewelry

Facebook: Salt Water Tea

Twitter: @saltwaterteayyc

Pinterest: @saltwaterteayyc

Tumblr: saltwaterteayyc.tumblr.com


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Next we have Maria of Anita’s Peg Dolls.

1. What do you make/sell?

I design and hand paint little wooden peg dolls that are the perfect toys for kids, as well as “child friendly decor” (like I like to call it) for any room of the house/office. A lot of people also use them as cake topper decor and/or keepsakes of special moments as weddings or birthdays. I do from princesses and superheroes to personalized dolls and my original designs.

2. Why do you make/sell it? What inspires your work?

I started by creating our family for my girls to play with, and the way they kept playing with them and how proud they were when they showed them to people and said “My mom painted them!” made start creating different peg dolls, joined my First Christmas Market and Etsy shop. I get inspired by nature, children’s books, fabrics, and any new interest/chapter in my girls’ life that would relate to other kids too.

3. Is there anything you’d like to tell others about what you do?

I really love what I do, specially when I get to do custom or personalized couples or families because it gives me an opportunity to get to know people from all over the world, plus the challenge of recreate their personalities through their clothes, hairstyles, etc. where the difficulty and detail level changes all time!

You can find Anita’s Peg Dolls here:

FacebooK: https://www.facebook.com/pages/Anitas-Peg-Dolls/386183841547862

Instagram: @anitaspegdolls

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Finally for today we have Lindsay of Lost in Layers.

1. What do you make/sell?

I hand make women’s and toddler’s kimonos!

2. Why do you make/sell it? What inspires your work?

I started making kimonos for myself when I couldn’t find cool and unique fabrics and something different than what was in main stream stores. My friends started bugging me for their own and then many more people and then Lost In Layers was started.
I make kimonos to create one of a kind pieces that are easy and fun to wear for women. I’m always inspired by the different colors of the seasons, my clients and the beautiful fabrics that jump out at me while shopping

3. Is there anything you’d like to tell others about what you do?

I only make two kimonos in each fabric selection, this makes every piece very special for the woman wearing it!

You can find Lost in Layers here:

Instagram: @lostinlayers

Facebook: https://www.facebook.com/lostinlayers

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Vendor Introductions: Part Ten

First up for today we have Julya of Snip Snap Stitch.

1. What do you make/sell?

Fine art and craft pieces including papercut sculpture, embroidery and fibre, and alt process historical photography.

2. Why do you make/sell it? What inspires your work?

My work is inspired by the Canadian Wilds, and reflects my enchantment and fascination with the natural world that surrounds us.

3. Is there anything you’d like to tell others about what you do?

Whether it’s one of my miniature paper sculptures, my embroidered imaginary hybrid creatures, or my tintype plates of native plants, I hope that my work will enchant you and inspire some sense of wonder at the marvels of nature.

You can find Snip Snap Stitch here:

Instagram: @obscuralucida

Twitter: @obscuralucida

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Next we have Pheli of Khokho Designs.

1. What do you make/sell?

I make clothing and fashion accessories

2. Why do you make/sell it? What inspires your work?

I love to design and sew, it is my creative expression

3. Is there anything you’d like to tell others about what you do?

I only sell fashion accessories at markets, for the newest line of my clothing items, I a hosting a fundraising fashion show on Nov 7th 2015 at 1pm. you can purchase tickets at eventbrite by searching for “Imagine Africa”

You can find Khokho Designs here:

Facebook: https://www.facebook.com/KhokhoDesigns

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Next we have Sophie of Tribes Society.

1. What do you make/sell?

I design and fabricate jewelry (women, men, unisex) in my Calgary studio. Most pieces are minimalist, and made of sterling silver, brass, gold-filled, and semi precious gemstones.

2. Why do you make/sell it? What inspires your work?

I love learning new silversmithing skills, and building on the ones I’ve honed with time. I’m also very drawn to archaeology and history. Many of my designs are inspired by some of the jewelry found during digs, and when buried hoards are discovered. Knowing that people have worn jewelry to distinguish their status, tribe, beliefs, and personality thousands of years ago, when we still do the same now, is amazing.

3. Is there anything you’d like to tell others about what you do?

Every single piece I’ve crafted means a lot to me. The effort and love I put in fabricating, cutting, filing, soldering, polishing each piece is a reflection of the passion I have for my craft.

You can find Tribes Society here:

Instagram: @tribes_society

Facebook: www.facebook.com/tribessociety

Twitter: @sophiegabias

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Next up we have Shannon of Garden Villa Arts.

1. What do you make/sell?

I paint original watercolours, specializing in pet portraits. I also have greeting card prints of my paintings.

2. Why do you make/sell it? What inspires your work?

I love the watercolour medium because of its subtle beauty…the way the colours blend is amazing, and can be very challenging to work with!

I am inspired by the beauty all around me, particularly in flowers and in animals. I also love being able to capture the comic look on a dog’s face, or the way the sunlight highlights the fur on a sleeping cat.

3. Is there anything you’d like to tell others about what you do?

Lately I have been focusing on painting lots of dogs and cats (and the odd giraffe), so am excited to take pet portrait requests. I can do a portrait from a good quality digital photograph provided by the client. Pet portraits make wonderful, unique and affordable gifts, especially with Christmas coming up!

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Finally for today we have Shannon of The Otter and the Owl.

1. What do you make/sell?

Hello! My name is Shannon Carmichael. I’m the principal artist and designer behind The Otter & The Owl.

The Otter & The Owl focuses on producing playful and creative artworks and stationery items. I offer a wide arrange of products including: playful one-inch pin back buttons and magnets; custom one-inch button wedding favours; whimsical acrylic and gouache paintings; printable wedding stationery and decor items; and printable home decor. I hand design and make all of my products in my home-based studio in Brooks, Alberta.

2. Why do you make/sell it? What inspires you?

Art is my passion. Ever since I was a young child I have loved to draw, paint, and create. I love experimenting with new mediums and challenging myself to expand my artistic abilities.

The simple things around me inspire my work. I am a firm believer that it is important to take time to appreciate the small things in life. I always carry a small sketchbook around with me and I try to draw in it at least once a day. Most of my artworks and Otter & Owl products started out as a quick doodle in my sketchbook.

My customers also inspire me. I love working with my clients to create custom artworks and products. There is nothing more rewarding than being able to brings someone else’s vision to life.

3. Is there anything you’d like to tell others about what you do?

I am so excited to be part of this year’s Etsy: Made in Canada Calgary Market! Make sure to stop by The Otter & The Owl to say hello. Feel free to contact me if you’d like to commission a work of art.

You can find The Otter and the Owl here:

Facebook: https://www.facebook.com/theOtterandtheOwl

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Vendor Introductions: Part Nine

First up today we have Alexis of Wapta Knitting Co.

1. What do you make/sell?

Hand knit accessories for children and adults such as toques and cowls.

2. Why do you make/sell it? What inspires your work?

My work is inspired by the need for warm accessories in winter that people love to wear. I love to be outdoors and design each item with consideration of warmth and comfort when playing outside, while being aesthetically nice as well.

3. Is there anything you’d like to tell others about what you do?

All items are designed and hand knit in Calgary of 100% merino wool

You can find Wapta Knitting Co here:

Twitter: @waptaknittingco

Instagram: @waptaknittingco

Facebook: www.facebook.com/waptaknittingco

 


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Next up we have Amanda of Jewelry by Amanda.

1. What do you make/sell?

I make bohemian inspired jewelry with precious gems and healing crystals. I believe in maintaining the raw beauty of the crystals therefore I do not use machines to alter them in any way. My primary technique to create my jewelry is through the use of simple yet elegant wire wrapping. My line consists of necklaces, pendants, rings, body chains, hand chains, head chains, bracelets, anklets, chokers, earrings, and midi rings.

2. Why do you make/sell it? What inspires your work?

In late December I came home from Thailand feeling incredibly inspired to pursue my dreams of starting my own business. I did not know that my business was going to be jewelry based until I walked into my first crystal shop and began making necklaces for my friends and family for Christmas presents. I fell in love with creating custom and unique pieces for the ones dearest to me and decided to open up my Etsy shop on February 1st 2015 so I could spread the love worldwide.

3. Is there anything you’d like to tell others about what you do?

I value the ability to customize anything in this world to suit you best. I pride myself in being able to make a necklace (or any piece of jewelry) right from scratch at my booth. My customer can choose their crystal, wire, and chain and I will have a completely custom piece for them in under 5 minutes. I am so passionate about what I do for a living and I am thankful to be able to do something that I love. I put a great amount of time and effort into ensuring my pieces are beautiful and unique. I can’t wait to share them with you!

You can find Jewelry by Amanda here:

Instagram: @JewelrybyAmandaYYC

Facebook: www.facebook.com/jewelrybyamandacalgary

 

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Next up we have Callie of Diesel Clay.

Why do I make pottery?

Because what we take into our bodies is so important. How we take it in can be equally as important.

Treat your food as precious. It is. Don’t waste it, but don’t be shy about sharing it either, especially with loved ones. We connect over food. Shared meals nourish you, and the people you care about. Take your time with preparation, and don’t stress out over it. This applies to a quiet lunch by yourself, and to a boisterous weekend yard party. It applies to large family gatherings and intimate first dates. Some of the best food is “peasant food”, simple to prepare and delicious. Present your meals beautifully, effortlessly, and considerately. Take a moment to admire your plate before you eat. Take in all the luxurious colours, crisp textures and heady aromas. Treat your food as precious, because so are you.

Pottery adds an extra sense of the hand to passing a serving dish, to enjoying a post-dinner coffee in a cup that fits your lips and fingers. It can offer an extra sense of abundance, an extra layer of appreciation to a meal. I design wares that have a sense of comfort, substance and physical and visual texture that aren’t commonly available in stores. My work is a luxury to use, but a luxury that you should use every day.

You can find Diesel Clay here:

Instagram: @dieselclay

website: www.dieselclay.com

Diesel Clay
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Next we have Chantal of Knitatude.

1. What do you make/sell?

I make massive chunky hand knit winter lovelies. Wool cowls, infinity scarves, beanies, headbands, clutches, blankets – you name it.

2. Why do you make/sell it? What inspires your work?

I started knitting only a few years ago and it was driven by one thing: Comfort. I am such a pleasure seeker. Is it plushy, is it soft, will it make me warm? I’m the girl you can find in huge knit scarves, over sized sweaters, tights and woolly socks all winter long. Knitatude is based off that: being super comfy and chic at the same time.

3. Is there anything you’d like to tell others about what you do?

I’m a huge advocate for learning a new craft. I hold weekly open Stitch N’ Bitch Nights (Knit Nights) at the Starbucks across from SAIT (16th Ave and 10 ST NW). They are every Thursday from 6:30-9:30. It’s the perfect way to whip out the needles, or learn from a few pros and newbies alike. The nights are usually filled with a lot of laughter, advice and curse words thrown here and there. Oh! I also take custom orders. I love to let my creativity fly.

You can find Knitatude here:

Instagram: @knitatude

Facebook: facebook.com/knitatude

Website/Blog: knitatude.com

Twitter: @knitatude

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Finally for today we have Kat of Wee Thing Me.

1. What do you make/sell?

Original designed crocheted animals that have their own personalities and stories. I also have reversible water-resistant bibs for babies and aprons for toddlers.

2. Why do you make/sell it? What inspires your work?

I have always enjoyed making things. I love the process: starting with an idea, then solving the puzzle of translating it.

3. Is there anything you’d like to tell others about what you do?

I am always accepting custom orders or ideas for the next line of animals.

You can find Wee Thing Me here:

Facebook: www.facebook.com/WeeThingMee

Twitter: @WeeThingMee

Instagram: @WeeThingMee

Website: www.WeeThingMee.com

weethingme weethingme2

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Getting Started on Etsy: Part 5 – Promotion

It’s Part 5 and the final post in our Getting Started on Etsy series. You’ve got everything set up, your shop is filled with listings, it’s time to let people know that you’re ready! One can not rely on titles and tags alone so today we’re going to talk a bit about promotion!

There are many avenues to explore when it comes to promoting your shop. I am by no means an expert but I am going to touch base on a few places that have really helped me along the way.

Teams – there are many different kinds of teams on Etsy. Teams can be based on geographical location, products, promotion, Etsy help, support, etc. No matter which kind you join, Teams are a wonderful resource for support and promotion. I’ve made sales through my teams, business connections and collaborations and lasting friendships with people all over the world that I would have otherwise never met. Teams also provide opportunity to be involved with Etsy on a different level like test groups or even becoming market organizers! Be active on your teams. Post in team threads, respond to team convos, participate in team promotions or sales. The more active you are the more likely you will be to make connections and help build a shop following on and off Etsy. Explore the thousands of Etsy Teams to find some that interest you or become a Team Captain and start a team of your own!

Social Media – Instagram, Facebook, Twitter, and Pinterest are kind of like the big four but there are many others. Social media is a great place to communicate your brand. Post about your process, when you’ve added a new listing, what market you’ll be selling at next, etc. Be sure to include some posts about your personal life such as family, hobbies, travels, etc. so that buyers and followers can feel more connected to you and the items they purchase. Also within Etsy be sure to activate Facebook and Twitter so that buyers can follow you directly from your shop page! Go to Shop Settings and then Info & Appearance. Social media is great because it’s a convenient place for buyers to follow you and keep up to date on your shops happenings (new listings, sales, vacation dates, limited edition products, etc.).

Don’t forget to follow Etsy and Etsy Canada, Etsy Teams you belong to, potential markets in your area, other sellers, etc. on social media too. Like teams, social media is a great place to make connections and keep up to date on what’s happening. Be sure to like and comment on others posts. Think of it as virtual networking!

Blogs – Find blogs with similar themes to your shop and start commenting on the posts. Offer to write a guest post for the blog such as a diy or product roundup. Typically at the bottom of your guest post you would include a short bio about yourself and you can include a link to your Etsy shop. Doing guest posts on blogs can give you some weight as a professional and expert in your field which attracts buyers to want to know more about your products and possibly even buy from you.

Another great way to utilize blogs is to create one of your own. You can show behind the scenes photos of your workshop/office as well as info about the process that goes into make your products. Just like social media be sure to also post about your personal life too. Include recipes, photos from your travels, diy’s and tutorials, your hobbies. These posts allow buyers to get to know you better and feel more connected to the purchase they’ve made or are thinking about making.

About Page – On Etsy be sure to fill out your About page. Tell the story behind your shop and how you started. Share how you came up with your shop name. Explain why you use the materials you do or where they’re sourced from. Add a personal touch to your About page by including some family details or tell why you live where you do. The About page is the best place within Etsy to really tell your story to potential buyers and followers. Use all 5 photos spots to show pictures of your products as well as behind the scenes photos of your workshop and process. Include yourself in some of the photos too! It’s always fun to see the face behind the products. Finally, add your social media and blog links on your About page too so people can follow you off of Etsy as well.

 

Final Tips:
Sign up with the same shop name on every site (social media sites and blog for example) so that people can find you easily and there’s consistency within your brand.

Maintain a well stocked shop (at least one page of listings). Having a well stocked shop gives a professional and organized feel to your shop, it offers variety and provides more opportunity to get featured both on and off of Etsy. As someone who features a lot of shops nothing bothers me more than finding a great shop only to discover that they only have 3 or 4 listings. Buyers will feel the same way!

Photos, photos, photos!! Sometimes it’s the mood or emotion that the photo evokes that pushes a buyer over the edge when it comes to committing to the sale so spend some time and really perfect your photos. Use natural lighting and make sure to be consistent with your photos. Use the same setting or similar backgrounds and photo props to create a cohesive look throughout your shop. Good photographs give off a sense of professionalism so use them to your advantage.

 

We’ve covered a lot in this series. We wanted to give you a general overview of how to get started on Etsy but don’t be afraid to click around the site yourself. Explore what other tools Etsy has to offer such as Vacation Mode, Etsy Widgets and Badges, Coupon Codes, Stats, Gift Cards, the list goes on! Check out the Etsy Seller Handbook and Etsy Help to find out more about the topics we’ve covered and many other areas of Etsy. Hopefully after reading through this series you can feel confident about starting your shop and seeing where your business can go!

Don’t forget to use our code CALGARY on the promotions page to receive your first 20 listings free! If you have any questions about anything in this series please post a comment! We’d love to hear from you! Happy selling!

Lindy, Hilda and Jillian

Getting Started on Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Forage Photo & Design

 

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Getting Started on Etsy: Part 4 – Titles and Tags

You’ve got your products, you’ve opened a shop and now you’ve got a boat load of awesome photos. It’s time to fill up your shop and make some sales! I’m not going to go into too much detail about all the different sections of adding a listing to your shop because Etsy has already done that in this great article, Listing a Physical Item. Listing an item is very straight forward but if you have any questions about what any of the sections mean be sure to check out that article.

What I do want to discuss are Titles, Tags and Descriptions. These sections of creating a listing are important for not only giving your buyer a clear idea of what your item is all about but they’re also really important for getting found by Etsy and search engines.

Title – The words you use in your titles are used by Etsy and search engines to find your item so make sure your titles are clear with the most important keywords at the beginning of your title. Try to think like a buyer when coming up with keywords for your titles. What keywords would a potential buyer use to find your item (what it is, what colour is it, what material is it made out of, who is it for, etc.). Like in the example below don’t just put “Bag” as your title as it’s not descriptive enough and therefore thousands of bags will show up in the search. Think about other keywords that shoppers will use to find your item and therefore narrow down the search. Highlight these keywords by putting them in your title.

Getting Started on Etsy - Part 4
Tip – if you’re having a hard time coming up with keywords try typing a few into the Search bar on Etsy. When you do this a list of other similar keywords will show up underneath. These keywords are actual search terms that potential buyers have used to find items similar to yours. Take a look at these and see if any of them would work for your particular item.

Here are two great articles that talk more about Titles and SEO,
Using Listing Titles to get Found in Search
Shop Improvement and Search Engine Optimization (SEO)

Tags – You are allowed to use up to 13 tags for each listing and each tag can be a word or short phrase up to 20 characters. Be sure to repeat the keywords you used in your title also in your tags. Check your shop stats to see what tags are working and which ones aren’t. Experiment with different tags in your own listings and then revisit your stats to see if there are any changes. Also consider the time of year. Tags that might not work in the summer might make total since in the Winter for Christmas shoppers. Think about the seasons and how potential buyers might search for items at different times of the year. This article is great for giving you ideas for tags, Brainstorming Keywords for Tags and Titles. And, I’m going to say it again, think like a buyer!!

Getting Started on Etsy - Part 4
Tip – not only are categories used for the category search on Etsy but they’re also included as part of your tags. If you’ll notice above there are 16 tags rather than the 13 that Etsy allows you. That’s because the first 3 are actually the terms you pick when choosing your Category sections. That means that you don’t have to repeat the same words in your tags because they’re already there.

Description – while there isn’t any major priority given to the description when it comes to being found by Etsy and search engines it is a very important area for telling your buyer what your product is all about. The description can answer questions such as, size, colour, material, quantity, how it’s made, how it’s shipped, etc. You don’t want your buyer to be left wondering or worse yet be surprised by something when your item arrives at their door. Again, think like a buyer and be sure to include any potential information they might be wondering about. With that said though, try to be as clear as possible by using short paragraphs and bullet points. Below is a great example of how to write a product description. You can also find some wonderful tips in this article, How to Write Enticing Item Descriptions.
Getting Started on Etsy - Part 4
Tip – if you’re having a hard time coming up with 13 tags for your listing take a look at your description. You may have included some great keywords in your description that you hadn’t even thought of yet. Test a few in your titles and tags and see how they work.

Titles and tags can be tricky but they’re one of the most important parts of your shop so revisit them often. For even more great tips on titles and tags check out this article, How to Get Found In Search.

Lindy, Hilda and Jillian

Getting Started on Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Trashtiques
Tag and Description example photos from the shop Splurge.

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Getting Started on Etsy: Part 3 – Photography

Photography is king! Shop photos are your number one tool for attracting and engaging buyers. With roughly 32 million items for sale on Etsy your photos have to stand out. They have to attract the attention of your buyers and then hold them. In todays post we’re going to go over some helpful tips for getting the most out of your photos.

Tip 1 – Good Lighting – Good lighting is so important because it’s pleasing to the eye and it’s the best light for showing off the details of your product. The best way to achieve good lighting is to use natural light when taking your photos. Indirect natural light is the best in order to avoid harsh shadows. Stay out of the sun and instead set up beside a window where there’s no direct sunlight. The indirect light will hit your item on an angle and really help get the most out of your products and photos.

When at all possible use natural lighting but it can be tricky so another option is to use a light box. Because the sunlight is constantly changing throughout the day the light is different all the time. Building a light box is incredibly simple and it allows you to take photos at any time of day because your light is always constant. You can look up light box tutorials online. It can take as little as 10 minutes to make one. Hint: Make sure you purchase bulbs that give off a white light (e.g.. OTT Lights) to achieve the best natural light look.

Below are some great examples of good lighting.
Getting Started on Etsy - Part 3
Top to bottom, left to right: WoolyGems, Bird Blue Design, Trashtiques, SIDONIEYANG.

Tip 2 – Photo Editing – No matter how great your lighting is sometimes your photos need a little help and that’s where photo editing comes in. You don’t want to alter how your product looks but sometimes your photos just need to be cropped or brightened or maybe you want to create an overall feel for your shop by adding a filter to your photos.

There are many programs to use, Photoshop being one of the most well known but you can also find free programs online like Picasa and my personal favourite, PicMonkey. Below is an example of what my product photos look like straight from my camera and what they look like after I’ve cropped, adjusted the temperature and brightened and highlighted my photos. A few simple steps can make a huge difference! Play around with your photos to figure out what you like best.
Getting Started on Etsy - Part 3

Tip 3 – Neutral Backgrounds – use simple, neutral backgrounds to really let your products stand out. Fabric, stone, wood, white poster paper and black chalkboards make great neutral backgrounds. They add visual interest to your photos without distracting from what’s important.Getting Started on Etsy - Part 3
Top to bottom, left to right: OHDEER Shop, A Second Time, A Pears Vintage Goodies, Kiwi Tini Creations.

Tip 4 – Photo Props – use props in your photos to enhance the look of your products or show how they can be used. Sometimes the buyer needs to see how a product can be used in order to really understand if it’s the right purchase for them. Below are great examples of how photo props can really enhance your photos and engage buyers.
Getting Started on Etsy - Part 3
Top to bottom, left to right: Billie Boone Vintage, IM Paper, Kiwi Tini Creations, Stone and Tree.

Tip 5 – Use all 5 photos spots in each of your listings – shop photos are incredibly important because they tell your buyer visually what your product is all about. Colour, size, scale, texture, material, detail, use, branding, packaging, can all be portrayed through your photos. Use all 5 photo spots in each listing to really give the buyer a sense of what the product is really like. Here are some examples of photos you can take to fill up all 5 spots.

Macro shots – get up close and personal with your products. It makes for an interesting picture and can help show the products features like texture and material. Many cameras have a macro setting but you can also achieve the look by just getting up nice and close.
Getting Started on Etsy - Part 3
Top to bottom, left to right: Splurge, Handmade Therapy, Elle Bee Tree, Marian and Hazel.

Packaging – fill one of your 5 photo spots with a shot of what your product will look like when it arrives to the customer. This is a great way to brand your shop and lets be honest, we all love pretty packaging.
Getting Started on Etsy - Part 3
Top to bottom, left to right: Soph & Oh, Splurge, Medicine River Soap Co., Yarn Ink Studio.

Models – use real life models to show scale and use of your products. Plus it gives buyers an immediate sense for how the product can look on them. Using models can also add some personality to your products and shop.
Getting Started on Etsy - Part 3
Top to bottom, left to right: Khokho Designs, Bubblegum Sass, Handmade Therapy Kids, Maple and Oak Designs.

Options – If you offer your buyers a choice in materials, size or colour for example use one of your photo spots to show the different options. This way buyers know exactly what the final look of their product will be.

Imperfections – if you offer a vintage piece that might have a chip or show some wear be sure to include a photo of the imperfection so your buyer is well aware of what they’re purchasing.

Different Angles – Don’t just show the pretty part of the necklace but include a photo of the clasp as well. Show the back of the headband not just the front. If you print your logo on the back of your cards show a photo of that too so your buyer knows what to expect. Top, bottom, front, back. Think about all the different angles you can take a picture from.

Really think outside the box when it comes to your photos. Think about what you as a buyer would like to see. Photos can be a lot of work but they’re so important so take your time and play around till you’re happy with the final result.

Lindy, Jillian and Hilda

Getting Started on Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Billie Boone Vintage

 

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Getting Started on Etsy: Part 2 – Initial Set Up

Welcome to Part 2 of our Getting Started on Etsy series. Yesterday in Part 1 we went over what’s involved with having a shop on Etsy. Today we’re talking about the initial set up. You’ve got products to sell, you’ve signed up for a shop and you’re ready to start building. Now what?

It’s important to give a good first impression when a buyer first visits your shop. Your shop should look professional, well branded and stocked with product. In order to achieve this there are a few aspects of your shop that you should work on first.

Shop Banner
Your shop banner is a long, skinny image that appears at the top of your shop. Along with your shop listings your banner is another important area where you can really personalize and brand your shop to make it your own. Banners can typically include your company logo, pictures of your products, sale and promotion information or it can even tell buyers what social media outlets they can follow you on. Below are some examples of great shop banners.

Getting Started on Etsy - Part 2
Shop banners are 760 pixels wide x 100 pixels high. You may need photo editing software to create your banner but there are a lot of free ones online if you don’t already have one. PicMonkey is my personal favourite.

Go to Your Shop –> Shop Settings –> Info & Appearance to upload your banner.

Profile Picture
Your profile picture appears in the left column of your shop and will also appear in other areas of Etsy such as forums, teams, orders, etc. Profile pictures are typically either a picture of yourself, a photo showing one of your products or your business logo. Below are some examples of profile pictures from some of our team members.
Avatars
Profile pictures should be square and 75 pixels by 75 pixels.

Go to You –> Account Settings –> Public Profile to upload your profile picture.

Shop Title and Shop Announcement
Your shop title is a brief statement about your shop. It can be a slogan, tag line or what you sell. Your shop announcement is a description of your shop and what you sell. The first 160 characters are also used for your meta description. A meta description is the text that shows up under your shop title in search engine results. Because of this it’s important to describe your shop and what you sell at the beginning of your announcement. Be sure to use words that will entice buyers to visit your shop. You can also include other important information in your announcement such as if you’re having a sale or if you’re on vacation.
Getting Started on Etsy - Part 2

Go to Your Shop –> Shop Settings –> Info & Appearance to add your title and announcement.

Shop Sections
Shop sections can be found in the top left corner of your shop. Sections are used to organize you items into categories. The most common way to categorize you items is by type like in the example below. You can also categoraize your items by size or any other way that works best for your shop.
Getting Started on Etsy - Part 2
Go to Your Shop –> Quick Links –> Listings Manager. In the left hand column you’ll see Sections. Click on Manager and from there you can add, delete, re-arrange and change the name of your sections.

Shop Policies
Shop policies are a really important part of your shop. They can be accessed through the left column of your shop as well as from each of your listings. Policies can protect you and the buyer from any possible confusion. They should be clear and go over information like shipping times, refund policies and what types of payments your accept. By being really clear about what your policies are you will limit any misunderstanding that could occur during a transaction.
Getting Started on Etsy - Part 2

To add Policies go to Your Shop –> Shop Settings –> Info & Appearance and then click on the Policies tab.

Listings
Once you have all of these different areas set up you’re ready to start adding your listings. In Part 3 of this series we’ll talk about Photography. Your shop photos are one of the most important aspects of your shop. We’ll go over some key tips to make your photos stand out and attract buyers. In Part 4 we’ll go over titles and tags and how to list an item on Etsy.

There are many other tools that Etsy has included for you as a seller such as linking to Facebook and Twitter, about pages, accepting gift cards, custom orders, featured listings, etc. We won’t be going over these in this series but may include them in future posts. In the meantime you can visit Etsy’s help page for further information.

Play around with your shop. Click on links and tabs. Explore all the different tools offered for setting up your shop and see what works best for you! Happy building!

Lindy, Jillian and Hilda

Getting Started on Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Glimpse Glass

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