Vendor Introductions: Part Six

Today we are starting out our vendor introductions with Danielle of Le Petit Coco.

1. What do you make/sell?

I make/sell hand made leather baby moccasins.

2. Why do you make/sell it? What inspires your work?

When I was pregnant with my son my mother gave me her old sewing machine. I had fallen in love with the look of the leather fringe moccasins but money was tight and I couldn’t afford to buy a pair for my soon to be babe so I decided to teach myself to sew. It took many many attempts until I was satisfied with my pattern. I began giving my “attempts” away to our friends who had little ones. Seeing the functionality and comfort of the moccasins on the little babes brought me such joy. The parents encouraged me to start selling my work, so I took their advice and opened up my Etsy shop last September. I have yet to get tired of making moccasins and am still overwhelmed by the joy of seeing little ones in my moccasins.

3. Is there anything you’d like to tell others about what you do?

I am a one woman show based out of the front office of my family home. I use new and recycled leather which is hand selected here in Calgary at local stores.

You can find Le Petit Coco here:

Instagram: @le.petit.coco


Next up we have Donna of Donna D Store.

1. What do you make/sell?

I create artisan jewelry. My specialty (niche if you will) is an ancient wire technique known as viking knit or trichinopoly. The woven product creates a tube like chain. This ancient technique has been revitalized using modern wire finishes, beads and gems and unique findings.

2. Why do you make/sell it?

What inspires your work? I started making it as a way to stretch my creative side. Making unique pieces, pairing finishes and colours and trying to get the designs in my head to work with the chain is part of what keeps me interested. Plus I love the finished product. I get colour finish inspiration from all over – the colors in a photo or painting, nature, clothing. Sometimes I see a piece of jewelry and wonder if I can recreate it in viking knit.

3. Is there anything you’d like to tell others about what you do?

One of the things I love about this product is its story. Archaeological digs from as far back as 5th Century Roman times have unearthed samples of the weave – and it looks the same now as it did then. But it wasn’t just used for jewelry. In the middle ages the fishermen along the Viking coast used the same technique in their rope and net designs. Super light yet super strong, there are no weak spots in the chain. The weave is labour intensive, and most of my pieces will be one or few of a kind. I like the uniqueness of the pieces in my shop – the product does not lend itself to mass production.

You can find Donna D Store here:



Instagram: @donnadstore

Twitter: @DonnaLambert17

Next we have Elisa of Ellie Greets.

1. What do you make/sell?

Ellie Greets & Unique Arte sells a wide variety of both whimsical hand-drawn greeting card designs for any occasion, as well as charming artwork and prints. Handmade (both hand-drawn designed and hand-bound) Adult/teen colouring books are also on the docket for the market, where you can save your colouring page with a hand-drawn bookmark as well! Talk about Diversity…!

2. Why do you make/sell it? What inspires your work?

Many things inspire my work… these include my family and friends (the usual), but also the mountains and Alberta landscape. In addition, the nerdy side of life (like Lord of the Rings, Jurassic Park, Star Wars, etc) also inspire many of my illustrations. I find things that I like and think are humorous, and thoroughly enjoy seeing people’s reactions to my artwork as well.

3. Is there anything you’d like to tell others about what you do?

I graduated from OCAD University in Toronto, ON in 2013. I’m GTA born and raised, but moved out to Calgary a few months after graduating University. I was sort of lost on what I would do with my BFA degree… wondering how Majoring in Painting and Drawing was going to get me anywhere in life. When I had the idea for the hand-drawn greeting cards, I didn’t expect anything magical. It was an idea that came to me and I thought – will people care? I like them, my friends and family like them, but would people pay money for these? How can I make artwork that is functional but still my designs and something I will enjoy…? I was taken aback at the praise and response from the public and am very happy to be doing this today.

You can find Ellie Greets here:


Instagram: @eliannacito


Made Urban:



Next we have Giselle of Giselle Clothing Design.

1. What do you make/sell?

I hand make vintage inspired clothing and accessories from pre-loved fabrics.

2. Why do you make/sell it? What inspires your work?

I make these because I’ve always had a love for vintage fabrics, as well as a love for fashion. I used to enjoy going through my grandma’s attic of all her old clothing and treasures. It just made me happy! And why not refurbish cloth, rather than buying new? There’s so much “stuff” in this world, and we can reduce and recycle it in so many ways!!

3. Is there anything you’d like to tell others about what you do?

I sew and design all my creations at my home in southern Alberta, so that my schedule can be worked around my wonderful children! I am so thankful that I am able to be here for them!!\

You can find Giselle Clothing Design here:


Instagram: @gbedier




Finally for today we have Heather of Cosmikgoo.

1. What do you make/sell?

I am a maker. I love making things. I always have.

2. Why do you make/sell it? What inspires your work?

When I discovered printmaking it became an obsession. I loved its bold and somewhat imperfect results. Even prints that were failures were beautiful in their own way. I was constantly inspired to print, so it was a natural progression that I took the next step and opened my Etsy shop, Cosmikgoo, some five years ago.

3. Is there anything you’d like to tell others about what you do?

I love the whole process of printmaking. It starts from a sketch. Pencil and paper. Ideas and patterns. Then the process of carving begins. Carving takes patience and a good cup of coffee. As time passes, the design is revealed. Next, the adventure of inking the carving and making a print by hand. There is a lot of trial and error. Surprises and happy accidents. The anticipation of seeing the first print is a thrill every time. Much like a finger print, each is unique in its own way. How the ink was rolled, how it was pressed, the paper being used, everything impacts the final print. This is the beauty of handmade. In a world where so much is mass-produced, it gives me so much joy to create something by hand.

You can find Cosmikgoo here:

Twitter: @cosmikgoo


Instagram: @cosmikgoo



Vendor Introductions: Part Five

Starting today’s vendor introductions we have Candice of Buttercream Clothing.

1. What do you make/sell?

Buttercream Clothing is a ladies clothing line that is locally made using high quality fabrics focusing on comfort and style.

2. Why do you make/sell it?

What inspires your work? I decided to start this ladies clothing line as it was so difficult to find Canadian clothing that was stylish and comfortable at the same time. I am inspired by fashion everywhere I go, I love people watching and seeing what people are wearing every new season.

3. Is there anything you’d like to tell others about what you do?

I am very proud to provide a ladies clothing line that is ethically made in Canada with a focus on pieces that will last for years to come.

You can find Buttercream Clothing here:


Instagram: @buttercreamclothing


Buttercream Clothing
Buttercream Clothing2
Next we have Sue of One Hundred Monkeys.

1. What do you make/sell?

I am a metalsmith! Mostly Silver, but like the colors of the base metals such as copper and it’s alloys such as brass and bronze. I make all kinds of Jewellery including some for your horses!

2. Why do you make/sell it? What inspires your work?

I love the skill and complexity of working with metals, love the textures and images I can create. My inspiration comes from Nature in the form of textures as well as Folk Art symbolism.

My style is influenced strongly by Art Nouveau, Celtic and Classical movements, and my content often centers on narratives and symbolism.

3. Is there anything you’d like to tell others about what you do?

I like to create art that inspires, teaches, and tells a story while at the same time being functional as well as beautiful.

You can find One Hundred Monkeys here:





Next we have Shannon of Heart N Soul Handbags.

1. What do you make/sell?

My collection of handmade leather purses and accessories draws strong parallels to Alberta’s prairie culture and the constant inspirations nature provides. My pieces are both rustic and organic, utilizing raw edges of the leather hides and embellishments such as hand cut leather flowers and feathers, antique skeleton keys and decorative conchos.

2. Why do you make/sell it? What inspires your work?

I wish to share a glimpse of my soul through my pieces and hope it strikes a common chord with people who share the same values and lifestyle as I do.

3. Is there anything you’d like to tell others about what you do?

Using the hide of a once living animal implicates huge responsibility for me. It is my mandate to create something beautiful and functional celebrating the animal’s life. I work to minimize the wastage in my process, utilizing the smallest leather scraps to create flower shapes and accessories in my Heart ’n Soul Handbag’s collection.

You can find Heart N Soul Handbags here:

Instagram: @heartnsoulhandbags

Next up we have Christine from ImPaper.

1. What do you make/sell?

We sell graphic designed greeting cards, art prints and home decor products that make a difference.

2. Why do you make/sell it? What inspires your work?

We bring forth a line of interior decor in hopes that our products will not only add that special touch to your business decor, office, desk space or room, but also reach out to our customers whether it be an inspiration, amusement or kindred-ship. Graphic design and being socially responsible has always been a passion of mine. Through ImPaper, I’ve been able to tie the two together and this has allowed me to share my passion with others.

3. Is there anything you’d like to tell others about what you do?

ImPaper was founded on the premise of using business as a means of social change.
Every product purchased contributes to a specific cause ranging from tree planting, diseases, providing clean water and more.
We are socially responsible and operate our business with the environment and carbon footprint in mind.

You can find ImPaper here:

Instagram: @impaper




Finally for today we have Christine of Quirefly.

1. What do you make/sell?

I make jewelry and accessories. My favorite materials change depending on the day and the inspiration, but some of my favorites include annealed steel, copper, semi-precious stones of all sorts, and czech glass. I also work with repurposed fabrics, such as sari silk, to make something new and fresh and interesting.

2. Why do you make/sell it? What inspires your work?

I am an art historian, and as such I am trained to look for the connections between the things that people make, and the reasons why they make them. I look for symbols and subjects, styles and stories and connect those to the events and concerns of artist and audience. It tells me what is important to them, and suggests why. In our own age, I see a strange and curious duality of progression and retrogression, of modern and vintage, of forward and back.

In our world of facebook, twitter, google and email, we can reach incredible places and people without ever leaving our home. There is good and sad in that, I think. This modern age, while opening our virtual doors, can also remove us from the tactile, hands-on experience of the world around us. I think that this, in part, encourages the current drive to make things with our own hands. Although we may embrace the advantages and opportunities afforded us through modern technologies, we still feel a need to connect to each other in a physical way.

This is certainly an influence on me, and the media I choose. I bend wire, knot yarn, stitch fabric (by machine and by hand), and punch thread. My media can be found in the earliest chapters of my art history books, and the most contemporary web galleries.

I know this sounds cliche (what isn’t, these days?), but really my art is a selfish indulgence in creativity. It satisfies my need to be doing something with my hands, to make things that I find interesting and (or) beautiful, to experiment with different techniques, and to combine old and new. It gives me the opportunity to create something personal, and to interact with the world in a simpler, more intimate way.
I love what I do, and I hope you will too.

3. Is there anything you’d like to tell others about what you do?

I have seen a great deal of support for hand-crafted and home grown in Calgary in the last few years. This is really exciting, and I am so happy to be a part of this terrific group.

You can find Quirefly here:

Twitter: @quirefly




Vendor Introductions: Part Four

Today we are starting our vendor introductions with Amy from Quadrophonic Image.

1. What do you make/sell?

I’m a Calgary based photojournalist who has wondered into the art world from time to time. My personal work consists of many images taken right here in Calgary. From awesome garden shots to detailed car photography, it showcases a side of our world not often seen.
2. Why do you make/sell it? What inspires your work?My art gives me a chance to inject creativity into my everyday. I still feel overjoyed whenever someone buys a piece or stops to admire. Making and selling my work gives me a chance to share my perspective visually.
3. Is there anything you’d like to tell others about what you do?Those little details I photograph, stop in your everyday life and have a look around you. If you start looking for them your life will be a bit more magical, I promise. 

You can find Quadrophonic Image here:


FACEBOOK URL: facebook/QuadroImage
quadimage1 quadimage2
Next we have Ann of Magpie Quilts.

1. What do you make/sell?

I make quilts of all sizes, little mug rugs to full size bed quilts

2. Why do you make/sell it? What inspires your work?

I’m inspired every day by the amazing cotton fabrics that are available for sewing & quilting. Sometimes my quilts will grow from a grouping of fabrics, sometimes from a color scheme I see in nature or art, and sometimes a quilt is inspired by the person it’s being made for.

3. Is there anything you’d like to tell others about what you do?

A lot of people have different ideas of what “handmade” means. To me, it means the maker is personally connected with the products they are making. Each quilt in my shop is made by me & quilted by either myself or in the case of my larger quilts, by a local friend on her long arm quilting machine. Decisions on how a quilt is finished are made to ensure the customer gets a great long-lasting, unique product for a fair price.

You can find Magpie Quilts here:

Instagram: @MagpieQuilts

Twitter: @MagpieQuilts

Next up we have Christine of Purple Pony Art.

 1. What do you make/sell?

My main line are photographs and magnets of my nature photography and art. The photo cards are 5×7″ and people can mix and match with a magnet. I always tell folks that the cards can be framed afterwards. I also have prints available.

I love capturing local flowers and scenes. There’s a real demand for things that authentically come from the prairies. But I also make handmade cards from my own designs.

2. Why do you make/sell it? What inspires your work?

When I first started selling my work, I realized how much I enjoyed interacting with customers and seeing the same people year after year. It’s inspired me to be a better photographer and build a portfolio.

My favourite cards are always inspired by an original made for friends. I usually have to simplify them down for sale, but they still keep a lot of the original charm, such as the owl new baby cards.

3. Is there anything you’d like to tell others about what you do?

Definitely. My Etsy shop is not a reflection of everything I make and do. The shop is slowly being converted to digital downloads where people can instantly get a PDF to make their own cards or download photographs and illustrations. What works so well offline didn’t translate online and after ten years of having an Etsy shop, it’s great to find out what works.

I am also a fine artist. This past summer one of my paper cuttings took first in its class and second overall in its section. It was amazing to win!

You can find Purple Pony Art here:

Twitter: @purpleponyart

Instagram: @calzephyr77




Next up we have Brianna of Pet Portraits by Brianna.

1. What do you make/sell?

I create fully custom pet portraits in acrylic and watercolour. Having a background in design and illustration gives me a very versatile skill and style set that allows me to tackle pretty much anything. While we take lots of photos of pets, not many get printed or displayed – so having a painting done is great way for a family to honour their fur family member in our digital-based age! And best of all, any imperfections in a photo is something that can be corrected or changed in a painting.

2. Why do you make/sell it? What inspires your work?

Originally, pet portraits just started out as gifts I did for family and friends. While most of my day is spent designing at a computer I still very much enjoyed the hands-on process of painting. After some years of doing freelance design in my evenings and weekends, I was tiring of long days in front of a screen. I decided to switch things up! To get back to traditional painting in my after-hours I thought pet portraits might be the market to do it in. I’ve always loved painting animals, and everyones pets have such a huge impact on their lives. Each pet is an inspiration – so many of them are truly amazing creatures and the level of gratitude of my clients continually astonishes and motivates me. My goal is to truly capture each animal’s unique personality in every portrait.

3. Is there anything you’d like to tell others about what you do?

I do love what I do! Both during the day and in my alt hours. My design and illustration background continually improve my portraits whether it’s composition, colour or creative. I’m also looking into creating an exciting offering of portraits done in historical master styles such as Klimt, Degas, Van Gogh, and even some pop styles down the road. This way clients can really merge their artistic taste with their portrait needs. I’m also starting another line/shop for custom nursery and children’s room art. Bri Baby Art will launch in the Fall of 2015!

You can find Pet Portraits by Brianna here:

Facebook: PetPortraitsbyBrianna

Tweet me: @BriPetPortraits

Instagram: @BriPetPortraits


Pet Portraits by Brianna2
Pet Portraits by Brianna


Next up we have Brittney of Reum.

1. What do you make/sell?

I mainly work with textiles, specializing in hand dyed scarves and woven pieces

2. Why do you make/sell it? What inspires your work?

I have always been interested in making things. When I was younger I would get paint or cross stitch sets for gifts, always wanting to learn something new. In my life I tend to want to control things and in my work I try and let designs and patterns happen organically. Letting go, even in this small way, is really cathartic for me.

3. Is there anything you’d like to tell others about what you do?

I love making things and it is an amazing feeling when you know one of your pieces, that you poured your heart into, is going to a good home. When someone really appreciates my work it is an incredible feeling and a wonderful way to connect to others.

You can find Reum here:

Instagram: @brittreum

Twitter: @brittreum





Vendor Introductions: Part Three

We’re back with more Vendor Introductions!  Today we are starting out with Sarah of Bubblegum Sass.

1. What do you make/sell?

I create one of a kind accessories for women and kids and adorable home decor items, including my own version of the dreamcatcher, called a Love Catcher.

2. Why do you make/sell it? What inspires your work?

I started my handmade business after years of nagging (ok, encouragement) from my friends. I had been making unique things for family & friends since a very young age and they were certain that others would appreciate them too. With help, I finally started thinking about my creativity as a gift and a way of life, not just a random hobby. The first official Bubblegum Sass products were items that friends had loved and my wonderful friends have continued to influence my business.

My incredible love of buttons has started to inspire much of my work, as well as my desire to upcycle materials. From hair clips to cuff bracelets to Love Catchers, my work though varied, all embraces my interest in colour, fiber texture, and femininity in a handmade shabby chic style.

3. Is there anything else you’d like to tell others about what you do?

Let’s face it. Life is hard. That’s why Bubblegum Sass is more than a business for me. It is also a means to maintain my sanity. Through good times and especially through difficult times, the blessing of crafting & creating helps me keep my hands & mind focused on what I can do, and my eyes focused on the beauty in this world. Sharing all of that with my customers and friends is icing on the cake.

You can find Sarah here:






Bubblegum Sass2

Bubblegum Sass



Next up we have Amanda of Nerd Mart Customs.

1. What do you make/sell?

I make Upcycled Comic Book jewellery, household items such as lamps, coasters, Kleenex box holders and even furniture. I have also recently expanded into Comic Book Flowers.

2. Why do you make/sell it? What inspires your work?

I am in love with the beauty of Comic Book art and want to share that love with others. I am always looking for new and creative things to make. I started making furniture for myself which lead to other items, friends and other people started to request items from me and I decided to open an Etsy store to expand and share the nerd love.

3. Is there anything else you’d like to tell others about what you do?

I am passionate about providing a good quality product that is unique and special. Every item is made with love by me and I never duplicate my work. I take custom requests and am happy to work with you to make exactly what you want.

You can find Nerd Mart Customs here:


Instagram: @nerd_mart_customs

Nerd Mart Customs

Nerd Mart Customs2


Next up we have Suzanne of Tinged.

1. What do you make/sell?

I make and sell a mixture of art prints and jewellery.

2. Why do you make/sell it? What inspires your work?

Creating art is peaceful for me sot is the perfect way to relax after a long day. My inspiration comes from many different sources, whether its from seeing something in nature or reading a book. I love all things shiny and all things nature. It ends up for an interesting mix at times.




Our next vendor is Amanda of Muladhara Yoga.

1. What do you make/sell?

I make and sell comfortable, functional and vibrant yoga/lounge wear. Spandex leggings, crops and shorts in plain colors and prints, sports bras and screen printed tank tops from bamboo or organic cotton materials.

2. Why do you make/sell it? What inspires your work?

2. I initially started making yoga leggings purely out of the need to have something to teach yoga in that fit me properly – at 6’2” it’s difficult to find leggings long enough! I began to make them for other instructors and clients at my studio who noticed the unique prints and colors i was using. From there the business has grown organically. My mission now is to provide an alternative, handmade line of comfortable clothing inspired by the world around me – prints and patterns from exotic places, as well as themes drawn from art, nature and yoga. I want to present people with something that is unique and fashionable, yet made from sustainable quality materials and within a reasonable price range.

3. Is there anything you’d like to tell others about what you do?

Currently I have a small team of 2-4 (depending on current volume) fun-loving, hard working and detail oriented people who work with me from my small home-based workshop right here in calgary. Everything is handmade from start to finish with the utmost care. We love working together and the positive, hilarious and relaxed work environment is what I always dreamed of! The whole team contributes ideas, whether design or business related, and I could never have made it this far without them.

Muladhara can be found on:

Facebook –
Instagram – @muladharayoga
Twitter – @muladharayoga
Web –

muladhara yoga
muladhara yoga2



Finally for today we have Amanda of Dubbele Dutch Crafts.

1. What do you make/sell?

I make one of a kind Knitwear for Canadians. Mittens, Toques, Scarves, Thrummed Mittens. I also do custom knit orders, so depends what the customers dream up, I make it all!

2. Why do you make/sell it? What Inspires your work?

I Love making knitted and crocheted items because of the variety of fibers and colours there are so many beautiful things you can create, my knitting bucket list is over flowing! I am inspired by the fact that my materials are minimal. I can make a full blanket from a few skeins of wool and one pair of needles or one hook and that is awesome!

3.Is there anything you’d like to tell others about what you do?

All my pieces are unique in colour and style made with my own patterns I created. The only time you will see double of my work is if someone custom orders something I’ve already made. Even then it will not be exactly the same. My most popular item is the Thrummed Mittens which are made with 100% wool and tiny Roving Hearts that when worn for a period of time will create a insulator inside your mitt. Really warm and all natural.

You can find Dubbele Dutch Crafts here:


Instagram: @dubbeledutchcrafts

Twitter: @DubbeleDutch


Dubble Dutch
Dubble Dutch2


2015 Vendor Introductions

The 2015 Vendor Lineup is here!  Over the next few weeks we will be introducing this years vendors, five at a time.

Our first Vendor Introduction is Romina of Wooly Gems. We asked Romina a couple of questions and here’s what she told us.

1. What do you make/sell?

Knits knits knits!! and some Crochet …Mostly accessories but love making chunky baby sweaters/vests…they look like little old people its adorable.

2. Why do you make/sell it? What inspires your work?

Knitting started out as a hobby passed down from my Mother and then kind of took over my life! It brings me so much joy when I see others wearing my work! Inspiration comes from everywhere! I love neutral, simple designs but also crave a good vibrant color.

3. Is there anything you’d like to tell others about what you do?

I love love love a challenge… If you think of a design or a color combo I would love to make it!! Seeing what inspires others inspires me!

You can find Romina on Instagram: @woolygems


Next up we have Amanda Parker of Marian + Hazel.

1. What do you make/sell?

Marian + Hazel is an expanding collection of jewellery, visual art, lighting, and home accessories that is both modern and refined. Each piece is completely handmade and therefore unique. All of the pieces are created using non-traditional and/or recycled materials employing shapes and textures inspired by nature.

2. Why do you make/sell it? What inspires your work?

I take great joy in the maker role, especially when I get to meet the individuals purchasing my work. I think if you are going to make something it should be timeless, meaningful and beautiful. I am completely in awe by the tiny details in nature, especially those not seen by the naked eye. I am constantly studying macro photography of seed pods and coral and I love how nature has a way of organizing itself.

3. Is there anything you’d like to tell others about what you do?

I take a lot of pride in the fact that all of my pieces are completely hand made without the use of moulds or bought parts, and I like the amount of control I have in the design as a result.

You can find Amanda here: Facebook, Twitter, Instagram, and Pinterest.

Amanda Parker, Lotus Pendant

Cultures Series Leeubekkie

Up next is Kim of Sleepy Holow Leather.

1. What do you make/sell?

I make hand-carved and stamped leather items like horse tack, purses, dog collars, belts, wallets, and journal covers to name a few. I also do hand beaded items and wire wrapped gem stones and semi-precious stones incorporated into my leather work. I also do knitted items like hats, scarves and mitts during the winter!

2. Why do you make/sell it? What inspires your work?

Leather is a medium that allows such limitless creativity, rich in history and tradition, and it allows me to incorporate so many other artistic outlets that I love to do, like beading, painting, and wire wrapping, sewing, and drawing.  I am most inspired my my mentor who is an amazing saddle maker and has such a vast knowledge of the history of leather work and traditional styles.

3. Is there anything you’d like to tell others about what you do?

I am a one-woman shop, so everything is handmade by me! That being said making leather items (and beaded items too) take time as there are several steps in the process to create something, from drawing the pattern, to carving and stamping the design, and the multiple finishing steps! I take great pride in my work and I strive to provide my customers unique custom items that will last a lifetime!

You can find Kim here: Facebook, Twitter, Pinterest, Instagram, and her website.


Carly of Folly a Tet makes amazing felted creations and weavings.

1. What do you make/sell?

Fibre based jewelry, accessories, and decor pieces. I use traditional techniques such as felting and weaving to create contemporary wearable art.

2. Why do you make/sell it? What inspires your work?

I love creating pieces that are not only visually interesting, but with tactile appeal as well. I am inspired by colour, nature, and vintage aesthetics.

3. Is there anything you’d like to tell others about what you do?

Each Folly a Tet piece is one of a kind, and made from sustainable, natural materials such as local Merino wool and recycled silk threads.

You can find Folly a Tet here: Instagram, Facebook, and Twitter.

Folly a Tet
Folly a Tet2

Finally for today, we have Tammy of Three Small Fry Prims.

1. What do you make/sell?

100% cotton flour sack tea towels, prim style ornaments, and dolls.

2. Why do you make/sell it? What inspires your work?

I love to bring smiles to peoples faces.  I love to create, and try new techniques.

You can find Three Small Fry Prims here: Twitter, and Facebook.




Getting Started on Etsy: Part 5 – Promotion

It’s Part 5 and the final post in our Getting Started on Etsy series. You’ve got everything set up, your shop is filled with listings, it’s time to let people know that you’re ready! One can not rely on titles and tags alone so today we’re going to talk a bit about promotion!

There are many avenues to explore when it comes to promoting your shop. I am by no means an expert but I am going to touch base on a few places that have really helped me along the way.

Teams – there are many different kinds of teams on Etsy. Teams can be based on geographical location, products, promotion, Etsy help, support, etc. No matter which kind you join, Teams are a wonderful resource for support and promotion. I’ve made sales through my teams, business connections and collaborations and lasting friendships with people all over the world that I would have otherwise never met. Teams also provide opportunity to be involved with Etsy on a different level like test groups or even becoming market organizers! Be active on your teams. Post in team threads, respond to team convos, participate in team promotions or sales. The more active you are the more likely you will be to make connections and help build a shop following on and off Etsy. Explore the thousands of Etsy Teams to find some that interest you or become a Team Captain and start a team of your own!

Social Media – Instagram, Facebook, Twitter, and Pinterest are kind of like the big four but there are many others. Social media is a great place to communicate your brand. Post about your process, when you’ve added a new listing, what market you’ll be selling at next, etc. Be sure to include some posts about your personal life such as family, hobbies, travels, etc. so that buyers and followers can feel more connected to you and the items they purchase. Also within Etsy be sure to activate Facebook and Twitter so that buyers can follow you directly from your shop page! Go to Shop Settings and then Info & Appearance. Social media is great because it’s a convenient place for buyers to follow you and keep up to date on your shops happenings (new listings, sales, vacation dates, limited edition products, etc.).

Don’t forget to follow Etsy and Etsy Canada, Etsy Teams you belong to, potential markets in your area, other sellers, etc. on social media too. Like teams, social media is a great place to make connections and keep up to date on what’s happening. Be sure to like and comment on others posts. Think of it as virtual networking!

Blogs – Find blogs with similar themes to your shop and start commenting on the posts. Offer to write a guest post for the blog such as a diy or product roundup. Typically at the bottom of your guest post you would include a short bio about yourself and you can include a link to your Etsy shop. Doing guest posts on blogs can give you some weight as a professional and expert in your field which attracts buyers to want to know more about your products and possibly even buy from you.

Another great way to utilize blogs is to create one of your own. You can show behind the scenes photos of your workshop/office as well as info about the process that goes into make your products. Just like social media be sure to also post about your personal life too. Include recipes, photos from your travels, diy’s and tutorials, your hobbies. These posts allow buyers to get to know you better and feel more connected to the purchase they’ve made or are thinking about making.

About Page – On Etsy be sure to fill out your About page. Tell the story behind your shop and how you started. Share how you came up with your shop name. Explain why you use the materials you do or where they’re sourced from. Add a personal touch to your About page by including some family details or tell why you live where you do. The About page is the best place within Etsy to really tell your story to potential buyers and followers. Use all 5 photos spots to show pictures of your products as well as behind the scenes photos of your workshop and process. Include yourself in some of the photos too! It’s always fun to see the face behind the products. Finally, add your social media and blog links on your About page too so people can follow you off of Etsy as well.


Final Tips:
Sign up with the same shop name on every site (social media sites and blog for example) so that people can find you easily and there’s consistency within your brand.

Maintain a well stocked shop (at least one page of listings). Having a well stocked shop gives a professional and organized feel to your shop, it offers variety and provides more opportunity to get featured both on and off of Etsy. As someone who features a lot of shops nothing bothers me more than finding a great shop only to discover that they only have 3 or 4 listings. Buyers will feel the same way!

Photos, photos, photos!! Sometimes it’s the mood or emotion that the photo evokes that pushes a buyer over the edge when it comes to committing to the sale so spend some time and really perfect your photos. Use natural lighting and make sure to be consistent with your photos. Use the same setting or similar backgrounds and photo props to create a cohesive look throughout your shop. Good photographs give off a sense of professionalism so use them to your advantage.


We’ve covered a lot in this series. We wanted to give you a general overview of how to get started on Etsy but don’t be afraid to click around the site yourself. Explore what other tools Etsy has to offer such as Vacation Mode, Etsy Widgets and Badges, Coupon Codes, Stats, Gift Cards, the list goes on! Check out the Etsy Seller Handbook and Etsy Help to find out more about the topics we’ve covered and many other areas of Etsy. Hopefully after reading through this series you can feel confident about starting your shop and seeing where your business can go!

Don’t forget to use our code CALGARY on the promotions page to receive your first 20 listings free! If you have any questions about anything in this series please post a comment! We’d love to hear from you! Happy selling!

Lindy, Hilda and Jillian

Getting Started on Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Forage Photo & Design



Getting Started on Etsy: Part 4 – Titles and Tags

You’ve got your products, you’ve opened a shop and now you’ve got a boat load of awesome photos. It’s time to fill up your shop and make some sales! I’m not going to go into too much detail about all the different sections of adding a listing to your shop because Etsy has already done that in this great article, Listing a Physical Item. Listing an item is very straight forward but if you have any questions about what any of the sections mean be sure to check out that article.

What I do want to discuss are Titles, Tags and Descriptions. These sections of creating a listing are important for not only giving your buyer a clear idea of what your item is all about but they’re also really important for getting found by Etsy and search engines.

Title – The words you use in your titles are used by Etsy and search engines to find your item so make sure your titles are clear with the most important keywords at the beginning of your title. Try to think like a buyer when coming up with keywords for your titles. What keywords would a potential buyer use to find your item (what it is, what colour is it, what material is it made out of, who is it for, etc.). Like in the example below don’t just put “Bag” as your title as it’s not descriptive enough and therefore thousands of bags will show up in the search. Think about other keywords that shoppers will use to find your item and therefore narrow down the search. Highlight these keywords by putting them in your title.

Getting Started on Etsy - Part 4
Tip – if you’re having a hard time coming up with keywords try typing a few into the Search bar on Etsy. When you do this a list of other similar keywords will show up underneath. These keywords are actual search terms that potential buyers have used to find items similar to yours. Take a look at these and see if any of them would work for your particular item.

Here are two great articles that talk more about Titles and SEO,
Using Listing Titles to get Found in Search
Shop Improvement and Search Engine Optimization (SEO)

Tags – You are allowed to use up to 13 tags for each listing and each tag can be a word or short phrase up to 20 characters. Be sure to repeat the keywords you used in your title also in your tags. Check your shop stats to see what tags are working and which ones aren’t. Experiment with different tags in your own listings and then revisit your stats to see if there are any changes. Also consider the time of year. Tags that might not work in the summer might make total since in the Winter for Christmas shoppers. Think about the seasons and how potential buyers might search for items at different times of the year. This article is great for giving you ideas for tags, Brainstorming Keywords for Tags and Titles. And, I’m going to say it again, think like a buyer!!

Getting Started on Etsy - Part 4
Tip – not only are categories used for the category search on Etsy but they’re also included as part of your tags. If you’ll notice above there are 16 tags rather than the 13 that Etsy allows you. That’s because the first 3 are actually the terms you pick when choosing your Category sections. That means that you don’t have to repeat the same words in your tags because they’re already there.

Description – while there isn’t any major priority given to the description when it comes to being found by Etsy and search engines it is a very important area for telling your buyer what your product is all about. The description can answer questions such as, size, colour, material, quantity, how it’s made, how it’s shipped, etc. You don’t want your buyer to be left wondering or worse yet be surprised by something when your item arrives at their door. Again, think like a buyer and be sure to include any potential information they might be wondering about. With that said though, try to be as clear as possible by using short paragraphs and bullet points. Below is a great example of how to write a product description. You can also find some wonderful tips in this article, How to Write Enticing Item Descriptions.
Getting Started on Etsy - Part 4
Tip – if you’re having a hard time coming up with 13 tags for your listing take a look at your description. You may have included some great keywords in your description that you hadn’t even thought of yet. Test a few in your titles and tags and see how they work.

Titles and tags can be tricky but they’re one of the most important parts of your shop so revisit them often. For even more great tips on titles and tags check out this article, How to Get Found In Search.

Lindy, Hilda and Jillian

Getting Started on Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Trashtiques
Tag and Description example photos from the shop Splurge.


2015 Etsy: Made in Canada Vendor List

Salt Water TeaCrafted By Lindy Hekkal and Hyde2Logee Photography - Lille Wood BlockAmanda Parker, Lotus PendantIMG_0171Bubblegum Sass2










We are very excited to share this year’s vendor list for the Calgary edition of Etsy: Made in Canada

Find all the vendors below.  Clicking on each name will bring you directly to each vendors Shop on Etsy.

Wapta Knitting Co

Jewelry by Amanda

Nerd Mart Customs

Muladhara Yoga Wear

Amanda Parker Design

Dubbele Dutch

Quadrophonic Image

Magpie Quilts

Ollie and Dots 

Becky Warren Design


Pet Portraits by Bri


Diesel Clay

Buttercream Clothing

Folly a Tet

Twisted Links Jewelry



Chika Ando

Purple Pony Art



Le Petit Coco

Avalanche Artisans

Donna D Store

Ellie Greets & Unique Art

Mug’s Emporium

Giselle Clothing Design

Heather Buchanan

Mumble Tease

Cosmikgoo cards + prints

Hekkal and Hyde

Handmade Therapy

Handmade Therapy Kids

Light Tech

JB Leather Supply

Jen Gregoire

Jennea Frischke Jewelry

Hop & Flop

Logee Photography

Snip Snap Stitch

Pink Chicken Creations

Mini Bytes

Wee Thing Mee

Billie Boone Vintage

Milk and Honey

JDB Mercantile

Sleepy Holow Leather & Custom Beading

Wire Expressions

Harper’s Hats

Joy of Little Creations

Lamb’s Soapworks

Simple Birds

Maple And Oak Designs

Linda Cote Studio

The Village Hound

Lost In Layers

Crafted by Lindy

YYC Beeswax Ltd

Cuddle My Bug

Anitas Peg Dolls


Mackenzie Jones

Lively Leaf Designs

Salt Water Tea

Bears For Friends

PK Arts and Crafts

Handmade by Patricia

Khokho Designs

The Bleached Tee


Pink Sun Malas

Juniper and Jay Designs

Bubblegum Sass

Jewelry by Saveria

The Otter & The Owl

Heart ‘n Soul Handbags

Garden Villa Arts

Tribes + Society

Stevie + Bean Paperie

Needle and Pine

One Hundred Monkeys

The Art of Summer Breeze


Medicine River Soap Co.

Sonder + Stone

Three Smallfry Primitives

Vintage in My Dreams

Lucky Wall

Trisha Flanagan

Tracey Cameron Creative

Harmony Grace Designs

Pet Portraits by Brianna

The Bleached Tee2Stevie and Bean

LINDA COTEMagpie QuiltsHeather BuchananDubble Dutch2



Getting Started on Etsy: Part 1 – What’s Involved

So you’ve been tinkering with the idea of opening an Etsy shop for awhile now but it seems a bit daunting. What exactly is involved? How much does it cost? How do I take great photos? How do I promote my items? The list of questions goes on an on. Welcome to our Getting Started on Etsy series! Jillian, Hilda and I have a combined 20 years of experience selling on Etsy! We’ve worked hard and seen our businesses grow but we remember what it was like to first start out. For me personally it was incredible exciting and I poured myself into my shop and getting everything just right before launching. I had a lot of questions though and relied heavily on help and advice from other sellers. So in this series we’re here to help you! We’ll answer your questions and hopefully make opening your Etsy shop a thing of reality!

What’s involved:
Selling on Etsy can give you the opportunity to test the market, expand your business, sell internationally, find wholesale opportunities and make lasting friends and business connections. Etsy is a platform to help you build your business at your own pace. Getting Started on Etsy - Part 1
Greeting Card by ImPaper

What can you sell:
Handmade, vintage and craft supplies can all be sold on Etsy. Check out the Etsy Guidelines for further detail.

Handmade items must be created by the seller (or a member of the collective) operating the Etsy shop. Sellers can also use outside manufacturers to help produce their items providing they submit an outside manufacturing application and its approved.
Getting Started on Etsy - Part 1
Left to Right: Marian and Hazel, Owl and Olive Designs, Creationz Mini

Vintage items must be at least 20 years old.
Getting Started On Etsy - Part 1
Left to Right: Billie Boone Vintage, Trashtiques, A Pears Vintage Goodies

Craft Supplies:
Craft supplies can be both handmade and non-handmade (commercial) crafting supplies.
Getting Started on Etsy - Part 1
Left to Right: Yarn Ink Studio, Soph & Oh, Kiwi Tini Creations

How it works:

– It costs $.20 per listing for a 4 month period.
– Once an item has sold you will also pay a 3.5% transaction fee based on the total of that item
– Buyers can pay your through Paypal or Etsy’s direct checkout (additional fees do apply)
– You can pay your listing and transaction fees monthly either with PayPal, your direct checkout balance or a credit card.

Getting Started on Etsy - Part 1
Photograph by Logee Photography

Getting started on Etsy is really very simple with minimal risk. You can find out more info in the Etsy Seller Handbook or take the plunge and open your own shop by going here. Make sure to use our team code CALGARY to receive your first 20 listings free!

Part 2 of the Getting Started on Etsy series will go over the initial set up of your shop. If you have any comments or questions about Part 1 please leave us a comment! We’d love to hear from you!

Lindy, Jillian and Hilda

Getting Started On Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Jewelry by Saveria