Getting Started on Etsy: Part 2 – Initial Set Up

Welcome to Part 2 of our Getting Started on Etsy series. Yesterday in Part 1 we went over what’s involved with having a shop on Etsy. Today we’re talking about the initial set up. You’ve got products to sell, you’ve signed up for a shop and you’re ready to start building. Now what?

It’s important to give a good first impression when a buyer first visits your shop. Your shop should look professional, well branded and stocked with product. In order to achieve this there are a few aspects of your shop that you should work on first.

Shop Banner
Your shop banner is a long, skinny image that appears at the top of your shop. Along with your shop listings your banner is another important area where you can really personalize and brand your shop to make it your own. Banners can typically include your company logo, pictures of your products, sale and promotion information or it can even tell buyers what social media outlets they can follow you on. Below are some examples of great shop banners.

Getting Started on Etsy - Part 2
Shop banners are 760 pixels wide x 100 pixels high. You may need photo editing software to create your banner but there are a lot of free ones online if you don’t already have one. PicMonkey is my personal favourite.

Go to Your Shop –> Shop Settings –> Info & Appearance to upload your banner.

Profile Picture
Your profile picture appears in the left column of your shop and will also appear in other areas of Etsy such as forums, teams, orders, etc. Profile pictures are typically either a picture of yourself, a photo showing one of your products or your business logo. Below are some examples of profile pictures from some of our team members.
Profile pictures should be square and 75 pixels by 75 pixels.

Go to You –> Account Settings –> Public Profile to upload your profile picture.

Shop Title and Shop Announcement
Your shop title is a brief statement about your shop. It can be a slogan, tag line or what you sell. Your shop announcement is a description of your shop and what you sell. The first 160 characters are also used for your meta description. A meta description is the text that shows up under your shop title in search engine results. Because of this it’s important to describe your shop and what you sell at the beginning of your announcement. Be sure to use words that will entice buyers to visit your shop. You can also include other important information in your announcement such as if you’re having a sale or if you’re on vacation.
Getting Started on Etsy - Part 2

Go to Your Shop –> Shop Settings –> Info & Appearance to add your title and announcement.

Shop Sections
Shop sections can be found in the top left corner of your shop. Sections are used to organize you items into categories. The most common way to categorize you items is by type like in the example below. You can also categoraize your items by size or any other way that works best for your shop.
Getting Started on Etsy - Part 2
Go to Your Shop –> Quick Links –> Listings Manager. In the left hand column you’ll see Sections. Click on Manager and from there you can add, delete, re-arrange and change the name of your sections.

Shop Policies
Shop policies are a really important part of your shop. They can be accessed through the left column of your shop as well as from each of your listings. Policies can protect you and the buyer from any possible confusion. They should be clear and go over information like shipping times, refund policies and what types of payments your accept. By being really clear about what your policies are you will limit any misunderstanding that could occur during a transaction.
Getting Started on Etsy - Part 2

To add Policies go to Your Shop –> Shop Settings –> Info & Appearance and then click on the Policies tab.

Once you have all of these different areas set up you’re ready to start adding your listings. In Part 3 of this series we’ll talk about Photography. Your shop photos are one of the most important aspects of your shop. We’ll go over some key tips to make your photos stand out and attract buyers. In Part 4 we’ll go over titles and tags and how to list an item on Etsy.

There are many other tools that Etsy has included for you as a seller such as linking to Facebook and Twitter, about pages, accepting gift cards, custom orders, featured listings, etc. We won’t be going over these in this series but may include them in future posts. In the meantime you can visit Etsy’s help page for further information.

Play around with your shop. Click on links and tabs. Explore all the different tools offered for setting up your shop and see what works best for you! Happy building!

Lindy, Jillian and Hilda

Getting Started on Etsy
Part 1 – What’s Involved
Part 2 – Initial Set Up
Part 3 – Photography
Part 4 – Titles and Tags
Part 5 – Promotion

First image photo by Glimpse Glass